Apple: The Next Thing and Low Hanging Fruit


I don’t agree with David. It’s easy to say that the tablet was a low hanging fruit now, but before the iPad the very concept of tablet did not exist… Apple took a huge risk in launching a completely new product category, which became mainstream. We should also remember that people were laughing at the idea of Apple making a phone, as the market was already taken. What Steve’s Apple did, at least three times (let’s not forget the iPod), is to create new markets.

Apple might do the same with the next product. Maybe you’ll wear it on your wrist, but I doubt it will be a watch.

It seems to me that with phones and tablets, Apple has already taken the low hanging fruit.

via The Next Thing and Low Hanging Fruit — MacSparky.

  1. Elias Mårtenson
    Elias Mårtenson04-28-2014

    What do you mean by “new product category”? Tablets had been around or decades, and even Apple had previously created them (in my opinion, the Newton was a tablet).

    • Cesare Tagliaferri
      Cesare Tagliaferri04-28-2014

      I would argue that tablets are much older than the Newton, or any other pre-iPad device… That said, the big difference is that the Tablets of Stone did not need a market, while the others just didn’t have one.

      But you are right, I used the wrong expression, Apple did not create a new product category, they did create a new market.

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